reinforcement
Reinforcement Increasing the probability that preceding behavior will be repeated through a stimulus. Positive Reinforcer: A stimulus whose introduction brings about an increase in the preceding response. Negative Reinforcer: A stimulus whose removal reinforces and leads to a higher likelihood that the response bringing about this removal will be repeated. Punishment: An unpleasant or painful stimulus whose introduction following a certain behavior decreases likelihood that the behavior will occur again. Applications of Operant Conditioning in Everyday Life Child rearing Classroom management Teaching of skills Animal taming Advertising Psychological intervention and Psycho- therapy: behavior modification, assertiveness training, token economy